成功的关键

美国一个新成立的NGO想在东南亚建立一个BoP企业,他们的管理团队有着多年运营中小企业的经验(自然还有为穷人造福的良好善意),除此以外,他们还有充裕的资金,以及一个明星顾问团队,总之,一切看起来都那么完美。

然后,他们到了东南亚实地考察。他们很快就做好了一个商业计划:确认需求、制订价格补贴策略、发展地方合作伙伴建立企业等等–这时候,一切都在有条不紊地进行中。

但是,这个项目从来没有执行过。因为这个管理团队中没有人真正愿意呆在当地创业,他们以为在美国就可以遥控,只需每年出差来视察几次就可以搞定一切。

这是我今天读到的一个故事,后面的评论也很好,摘录几段(原文是英文,时间关系就不翻译了):

If the NGO wanted to succeed, it needed its own personnel on the ground, working with the local people.

However, their BoP strategies will continually evolve and improve, not necessarily because they have brighter and smarter people, but because they have an on-the-ground presence in their communities. This presence allows for real-time feedback, ongoing co-creation and co-development, continually venture improvement and enhancement, and a greater overall impact in the lives of the poor.

Success at the BoP has its costs. The challenge to many of us, myself included, is whether we are committed and willing to give up many of our comforts in order to live with the very people we are trying to empower.

一位摄影大师说过:"你拍得不够好,只是因为你走得还不够近",其实做任何事都一样的。要销售就要走到顾客面前,要学习就要走到老师跟前,要服务–你必须走到服务对象的身边。

成功不在于有多华丽的计划和多好的资源,而在于你是否能扎进去,实实在在地为服务对象解决问题。就像文中写的:

(People) to get their hands dirty working in co-creating and co-developing ventures that can bring about real and lasting change.

此条目是由andrew发表在未分类分类目录的。将固定链接加入收藏夹。

成功的关键》上有1条评论

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